Property Marketing Services

3D Virtual Home Tours

In the fast-paced and ever evolving real estate market making a property stand out is more important than ever. Today’s buyers and tenants are looking for immersive experiences that allow them to fully explore a space without the limitations of traditional static images. This is where Matterport 360 virtual tours come in a cutting edge tool that is transforming the way commercial properties are marketed. At Phantom, we specialise in using Matterport technology to create interactive, 3D virtual tours that give potential clients a comprehensive, realistic view of a property, no matter where they are.

The Power of Matterport 360 Virtual Tours in Commercial Real Estate

Matterport 360 tours go beyond simple photography, providing a fully immersive, interactive experience that allows users to virtually “walk” through a property. This technology uses a combination of high resolution photography and 3D data capture to create a digital twin of the space, enabling potential tenants or buyers to explore every corner of the property as if they were physically there. For the commercial real estate sector, this offers a multitude of advantages.

Commercial properties, whether they are office spaces, retail units, large warehouses, or industrial sites, often have complex layouts that are difficult to fully appreciate through traditional marketing methods. With Matterport, you can offer a virtual experience that not only shows the scale and layout of the space but also provides key insights into the property’s features, dimensions, and potential for customisation.

Showcasing Office Spaces with Matterport

For office spaces, Matterport tours are a game changer. When potential clients are searching for the perfect office, they’re not just looking for square footage—they want to see how the space flows, whether it’s conducive to collaboration, and how their team might operate within the environment. Matterport allows you to create an interactive tour where prospective tenants can explore open-plan areas, meeting rooms, private offices, and breakout spaces in detail.
Buyers or tenants can virtually walk through the office, examining every aspect from ceiling height to window placement, while also gauging whether the space has the right configuration for their business needs. For businesses considering relocation, this type of tour offers a powerful, time-saving alternative to physically visiting multiple properties. They can narrow down their options through an interactive digital experience, reducing the need for in-person viewings until they are seriously interested.

Matterport Tours for Retail Units

When it comes to retail units, location and layout are everything. A retail property’s design and space configuration can have a direct impact on foot traffic, product displays, and overall customer experience. Matterport tours provide an opportunity for prospective tenants or investors to explore a retail space virtually, allowing them to visualise how their business could operate within the property.
With a Matterport 360 tour, you can showcase storefronts, customer flow paths, and display areas in ways that photos or even traditional video cannot match. Retailers can assess window visibility, customer access points, and the overall atmosphere of the store, which helps them determine whether the space is suitable for their brand and product range. Moreover, because the tour is available online 24/7, international or out-of-town buyers have the same level of access to the property as local prospects, significantly broadening your potential market.

Highlighting Large Warehouses and Industrial Spaces

For warehouses and industrial properties, understanding the layout and scale of the space is critical for potential buyers or tenants. These types of properties often feature large, open spaces that are difficult to capture with traditional photography. Matterport solves this problem by offering a 360-degree view that allows potential clients to explore storage areas, loading docks, production floors, and office spaces all in one seamless experience.

Potential tenants or buyers can virtually walk through the property, checking everything from ceiling height to the location of loading bays and exit points, which are key considerations for logistics and operations. For large industrial spaces, this level of detail is invaluable. It allows businesses to plan how they might use the space for their specific needs, whether it’s for storage, manufacturing, or distribution, long before they step foot on the property. This reduces time spent on unnecessary viewings and streamlines the decision-making process for serious buyers.

The Benefit of Matterport for Commercial Real Estate

1. Comprehensive Property Exploration
   Matterport allows potential buyers or tenants to explore a property in its entirety, from floor to ceiling, providing a complete sense of the space. This helps them make informed decisions quickly and with greater confidence, knowing they’ve seen the entire property virtually before committing to an in-person visit.
2. Saves Time and Resources
   Virtual tours save both clients and agents time. With a Matterport tour, potential clients can view a property 24/7 from the comfort of their home or office. This is particularly useful for international buyers or companies with multiple decision-makers who may not be able to visit in person right away. It allows them to take their time exploring the property and making collaborative decisions without the need for multiple site visits.
3. Wider Audience Reach
   By offering a virtual tour, you open up your property to a global audience. Whether the client is based in London, Dublin, Belfast, or further afield, they can explore your property in detail from anywhere in the world. This is a huge advantage for commercial real estate agents who are looking to attract international clients or investors.
4. Competitive Edge
   In an increasingly competitive commercial real estate market, providing a Matterport 360 virtual tour sets your property apart. It demonstrates that you’re using the latest technology to offer a superior experience to potential clients, giving you a professional edge over competitors who may only offer traditional images or basic video walkthroughs.
5. Accurate Property Representation
   The digital twin created by Matterport technology offers an accurate, detailed representation of the property. It provides key measurements and layout data that can help potential buyers or tenants plan how they will use the space. This level of detail is especially important for commercial properties where dimensions and configurations directly affect usability.

Why Choose Phantom for Your Matterport 360 Tours?

At Phantom, we combine cutting-edge Matterport technology with our expertise in commercial real estate marketing to create virtual tours that captivate and inform. We understand the specific needs of the commercial property sector and tailor each tour to highlight the features that matter most to your target audience.

Whether you’re showcasing an office complex, a retail unit, or a large industrial warehouse, our Matterport 360 virtual tours provide a comprehensive and immersive experience that helps you attract serious interest from buyers and tenants.

Reach out to Phantom today to learn more about how Matterport tours can transform your commercial property marketing and give you a competitive edge in the UK and Ireland real estate markets!

1. Increased Buyer Engagement: Properties with Matterport virtual tours see up to 49% more qualified leads compared to properties marketed without them. The immersive nature of 3D tours allows potential buyers to engage with listings for longer, helping them make more informed decisions .
2. Faster Sales: Properties listed with Matterport tours sell 31% faster and at a 4-9% higher sales price than those without virtual tours. This is likely due to the enhanced buyer experience, as they can virtually tour the property at their convenience, getting a comprehensive view of the space before scheduling an in-person visit.
3. Increased Online Interest: Real estate listings with virtual tours generate 95% more inquiries than those without them. Buyers are more likely to reach out to sellers or agents after experiencing an interactive, 3D walk-through of a property .
4. Time Saved for Buyers and Sellers: Matterport virtual tours can reduce the time spent on in-person viewings by 20% to 30%, as potential buyers can pre-qualify properties they’re truly interested in without needing to visit multiple locations .
5. Global Usage: As of recent data, Matterport has captured over 6 million spaces across 150 countries, making it one of the most widely adopted 3D virtual tour technologies in the real estate sector. Its wide reach signifies the growing demand for immersive property marketing tools .